Family is Sustainability


Primum Familiae Vini launch €100,000 annual prize - The PFV Prize - ‘Family is Sustainability’

The Primum Familiae Vini, an association of twelve European families who are producers in the continent’s greatest wine regions, have announced the launch of The PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that can present a new initiative or development project that demonstrates excellence in sustainability, innovation, craftsmanship and the successful transmission of responsibility and
commitment from one generation to the next.

The winner will have the opportunity to share knowledge with the twelve PFV families, all of whom have a long experience in overcoming numerous and at times existential challenges throughout their long histories.

Marc Perrin, President of the PFV, commented:

"We in the PFV believe that family companies are the bedrock of regional and national economies. The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalisation and a rather depressing uniformity have become increasingly prevalent.

By announcing this prize at a time of international crisis resulting from Covid-19, we emphasise the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

The twelve members of the PFV represent the distinctive voice and deep artisan roots of family companies who are committed to the absolute quality of their wines and all have a long history of dedication to their respective regions. The PFV aim to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.


Applications for the 2020 PFV Prize can be made from July 1st, 2020 and will close at 24 hrs GMT on October 30th, 2020.
The PFV Short List of five family-owned companies will be published in January 2021 and the PFV Prize winner will be announced in March 2021.
The winner of The PFV Prize is expected to attend an awards ceremony in June/July 2021 when The PFV Trophy will be delivered.


Applications for The PFV Prize 2020 can only be made on
All completed application should be send to


For any information contact only Christophe Brunet

The PFV Selection Jury


The Selection Jury for The PFV Short List and The PFV Prize will be one member of each of the twelve PFV wine families:

  • Egon Müller - Egon Müller Scharzhof, Germany - Founded 1797
  • Albiera Antinori - Marchesi Antinori, Italy - Founded 1385
  • Prince Robert of Luxembourg - Domaine Clarence Dillon, France - Founded 1935
  • Priscilla Incisa Della Rochetta - Tenuta San Guido, Italy - Founded 1840
  • Marc Perrin - Famille Perrin, France - Founded 1909
  • Fédéric Drouhin - Maison Joseph Drouhin, France - Founded 1880
  • Jean-Frédéric Hugel - Famille Hugel, France - Founded 1639
  • Miguel Torres Maczassek - Familia Torres, Spain - Founded 1870
  • Paul Symington - Symington Family Estates, Portugal - Founded 1882
  • Pablo Alvarez - Vega Sicilia, Spain - Founded 1864
  • Philippe Sereys de Rothschild - Baron Philippe de Rothschild, France - Founded 1853
  • Hubert de Billy - Champagne Pol Roger, France - Founded 1849

The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.

Egon Müller
Albiera Antinori
Robert of Luxembourg
Priscilla Incisa Della Rochetta
Marc Perrin
Fédéric Drouhin
Jean-Frédéric Hugel
Miguel Torres
Paul Symington
Pablo Alvarez
Philippe Sereys de Rothschild
Hubert de Billy

Five extraordinary family companies nominated for €100,000 PFV Prize of 2021

Requirements for the application form

The candidate must:

  • 1. Submit the application in English.
  • 2. Provide contact details such as email, postal address and telephone number.
  • 3. Summarise the history and current status of the family company in no more than 250 words.
  • 4. Summarise the project in no more than 250 words.
  • 5. Summarise why the family company would be a worthy winner of The PFV Prize in no more than 150 words.
  • 6. Supply media coverage that is evidence of excellence.
  • 7. Provide top line revenue and net profit figure for the previous year, current year and a forecast for the next year.
  • 8. Nominate three independent people (with mobile and email contacts) who will vouch for the applicant company and for its reputation.
  • 9. Guarantee the authenticity and truth of all material and data supplied for The PFV Prize.
  • 10. Be willing to answer further questions put by The PFV Selection Jury and their representatives if required.
  • 11. Not contact any member of the PFV Selection Jury directly or indirectly (such action will invalidate the nomination).
  • 12. Only contact the officially nominated PFV representative.
  • 13. Be willing to allow the applicant’s company name and family name to be used in the worldwide announcement of The PFV Short List and The PFV Prize if selected for either.
  • 14. Submit the fully completed application not later than 24 hours GMT on 30th October 2020. Later amends or additions, unless specifically requested by the PFV official representative, will not be admitted.
France - Makhila Ainciart Bergara

A six-generation family business and producer of exquisite handmade walking sticks in the Basque region of southwest France since 1780. The family have made walking sticks for Pope John Paul II, President Ronald Reagan, Charlie Chaplin, each French President of the 5th Republic, and the seven Heads of State attending the G7 meeting Biarritz 2018.
Japan - 沈壽官窯 (Chin Jukan Kiln)

A fourteen-generation family business and producer of Satsuma-yaki kiln-fired pottery in Kagoshima since 1876. The family, originally from Korea, have been ceramicists in Japan since 1623 with family records dating back twenty-six generations. They have won numerous international prizes for the beauty of their products.
Italy - Giusto Manetti Battiloro

A fifteen-generation family business and producer of gold-leaf in Florence since 1582. Matteo Manetti worked with Michelangelo at St. Peter’s in Rome in the late 16th century and created the golden globe that sits atop the cathedral. In 1602, Matteo restored the magnificent globe that crowns Florence’s Santa Maria del Fiore which had been damaged by lightning. The exact same orb on the Duomo was restored by Matteo’s descendants in 2002. This company is now world leader in the production of gold leaf and its products adorn prestigious monuments in Paris, New York, London and Moscow.
United Kingdom - The Goring Hotel

The only luxury hotel in London still in the hands of the founding family. Established in 1910 by Otto Goring, the hotel is managed by the fourth generation and holds the Royal Warrant from Her Majesty the Queen. They have an exemplary record for helping the poor in the local community as well as managing one of London’s greatest hotels.
Belgium - Maison Bernard

Established in second half of the 19th century, it is the oldest luthier shop (maker of stringed musical instruments) in Europe. The family business takes care of the beautiful historical instruments still left to us, produces new instruments while also servicing the violins, violas, cellos and their bows for some of the world’s greatest musicians. Maison Bernard recently restored a 1723 Stradivarius violin for future generations to enjoy.

Result on March 2021

The Prize

The PFV Prize consists of two parts

  • 1.A Financial grant of €100,000.
  • 2.Contact with various members of the PFV so that they can share their multi-generational experience and know-how in guiding their family companies through the generations
creation vinium
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